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Abercrombie & Fitch
Type Public
Traded as NYSEANF
Industry Retail
When it was created Manhattan, New York City
(June 4, 1892; 125 years ago (1892-06-04))
People who started it
Headquarters New Albany, Ohio, United States
Number of locations 1,049 (Dec 2014)[1]
Area served Worldwide
Key people
Things made
Money earned Decrease US$ 3.744 billion (2014)[1]
Operating income Increase US$ 113.5 million (2014)[1]
Net income Decrease US$ 51.82 million (2014)[1]
Total assets Decrease US$2.505 billion (2014)[1]
Total equity Decrease US$1.389 billion (2014)[1]
Employees 65,000 (2015)[1]
Divisions
Website abercrombie.com
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Abercrombie & Fitch (A&F) is an upscale American retailer that focuses on upscale casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus.[2] It has over 400 locations in the United States, and is expanding internationally.[3] The company operates two offshoot brands: Abercrombie Kids and Hollister Co., in addition to two brands, Ruehl No.925 and Gilly Hicks, that closed in early 2010 and 2014, respectively.[2]

Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service.[4] Its main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie Kids, competes with Aéropostale's P.S., and American Eagle Outfitters's 77kids. Abercrombie & Fitch has been the subject of controversies including allegations of discrimination, preadult sexualized ad campaigns, and promoting an elitist attitude on the basis of looks or social status.

ReferencesEdit

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